SBC Performance drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
We are currently looking for a Product Marketing Manager (Funnels & Email Automation) who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.
Key Responsibilities
- ▪Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).
- ▪Analyze user behavior and identify conversion bottlenecks across the funnel .
- ▪Design and run A/B tests and growth experiments to improve key funnel metrics.
- ▪Launch and scale multiple funnel experiments weekly across different markets.
- ▪Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.
- ▪Work with product analytics tools to track performance and identify growth opportunities.
- ▪Collaborate closely with product, engineering, design, performance marketing, and creative teams .
- ▪Ensure strong alignment between ad messaging, landing pages, and product experience .
- ▪Conduct user and market research to better understand user motivations and behavior.
- ▪Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV) .
Requirements
- ▪3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
- ▪Proven experience building and optimizing web funnels for digital products.
- ▪Demonstrated success improving conversion metrics through experimentation and A/B testing .
- ▪Strong analytical mindset and ability to work with funnel metrics and user behavior data.
- ▪Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).
- ▪Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms .
- ▪Good understanding of payment infrastructure and web funnel setups .
- ▪Strong collaboration skills and ability to work in cross-functional teams .
- ▪Upper-Intermediate English or higher .
Nice to Have
- ▪Experience working with international markets (US, EU, UK, LATAM) .
- ▪Background in companies with a strong performance marketing culture .
- ▪Experience with subscription-based digital products .
- ▪Familiarity with EdTech, AI-driven products, or lifestyle apps .
What We Offer
- ▪Remote work
- ▪Competitive compensation
- ▪Flexible working hours (start between 9:00–11:00 CET )
- ▪All necessary equipment
- ▪Paid vacation and sick leave
- ▪Educational support (certifications, courses, and training reimbursement)
- ▪Company events and internal knowledge-sharing initiatives
- ▪Transparent communication and an open feedback culture
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